Privacy Policy

Last updated: July 2026

At First Class Services Automotive Ltd (“we”, “us”, “our”), we respect your privacy and are committed to protecting your personal data. This policy explains how we collect, use, and store your information when you visit our website firstclassservicesautomotive.co.uk or contact us directly.

1. Who we are

First Class Services Automotive Ltd is the data controller for the personal data described in this policy. You can contact us using the details in Section 6 below with any question or request relating to your data.

2. Information we collect

• Personal details you provide via forms or enquiries (name, email, phone number, etc.)
• Technical data collected automatically (IP address, browser type, device information)
• Cookie data for analytics and functionality purposes — see our Cookie Policy for full details of what's set and when

3. Our legal basis for processing your data

• Consent — for analytics cookies (Google Analytics), which are only set once you actively accept them via our cookie banner.
• Legitimate interests — for responding to enquiries you send us and keeping basic records of that correspondence, where doing so doesn't override your rights and interests.
• Contract — where we need your details to arrange or carry out a service you've booked with us.
• Legal obligation — where we're required to keep certain records (e.g. for tax or warranty purposes).

4. How we use your information

• Respond to your enquiries or provide requested services
• Improve our website and customer experience
• Comply with legal obligations

5. Data retention

We only retain personal data for as long as necessary to fulfil the purposes it was collected for. As a guide: enquiry and booking correspondence is generally kept for up to 24 months to support any warranty or follow-up queries; analytics data collected via Google Analytics is retained for 13 months, after which it is automatically deleted; financial records are kept for as long as required under UK tax law (currently 6 years).

6. Sharing your information

We do not sell or rent your information. We share data with Google Analytics solely for website analytics purposes, and only once you've given consent via our cookie banner. Google may process this data outside the UK/EEA under its standard contractual clauses. We do not currently share your data with any other third party.

7. Your rights

• Request access to your data
• Request correction or deletion of your data
• Withdraw consent for marketing or analytics cookies at any time — see our Cookie Policy for how
• Object to or restrict certain types of processing
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your data has been mishandled

8. Contact us

Email: firstclassservicesautomotive@gmail.com
Phone: 07792045087